94 Barcode Number Prefix

A barcode beginning with the 940–949 or “94” prefix indicates the number was issued by the New Zealand branch of the Global Standards Body (GS1). A “94” prefix however does not indicate the product as being of NZ origin or “Made in New Zealand”. This is confirmed by GS1’s own documentation, see GS1 Australia’s Media Release or GS1 UK to learn more.

To obtain barcodes that begin with 94 you must licence them directly from the NZ branch of GS1. However, licensing barcodes from GS1 is prohibitively expensive for most small businesses and start-ups requiring on-going yearly membership charges. GS1 membership is a complicated process and using GS1 approved Alliance Partners for generating your barcode images is unnecessarily expensive.

There are no mandatory requirements to have a “94” prefix on a New Zealand product. Barcodes are a global standard and are not restricted by any region or country. If you have a valid barcode number, it can be used in any county in the world.

To demonstrate that your product is made in New Zealand see BusinessNZ’s ‘Buy NZ Made‘ Campaign. Your business and product will be required to meet eligibility requirements to qualify for a licence and use the Kiwi trademark.

(!) Warning – Any barcode seller who claims to supply barcodes starting with a “94” prefix are misleading you. These fly by night sellers effectively “make up” 94 numbers with a high risk of duplication against GS1 New Zealand’s authentic numbers causing disruption in the supply chain. There is no relationship between these sellers and GS1 and they’re not authorized to sell the 94 prefix. If you purchase a 94 barcode from someone other than GS1 duplication is very likely. When a duplication occurs you will be liable. Retailers and distributors will generally side with an official GS1 license holder over a vendor using illegitimate numbers.

If a seller claims to have “signed up to GS1 so you don’t have to” they’re either in breach of GS1’s licensing agreement (meaning you are not licensed to use the code) or making a false claim.

Get your barcode numbers from GS1 directly or through a reputable reseller

To ensure your barcode is globally unique ensure your numbers come from the GS1/UCC system. The barcodes sold by us were originally issued in bulk by the Uniform Code Council, now known as GS1. These codes we supply were issued prior to GS1’s subscription model and thus do not incur annual GS1 fees. Currently, all of our stock has originated from the UCC, are globally unique, prefixed 07 or 06 and have never been assigned to any products. Fundamentally our numbers work like any other barcode supplied by GS1 and are suitable for use in New Zealand and globally.

The purchase authentic, valid and globally unique barcode numbers while avoiding GS1 fees visit our buy barcodes page.